June 1943, Rockefeller Center, New York City. Two men hold a banner reading "Keep the Light of Freedom Burning: Four Freedoms War Bond Show" at a flag raising ceremony on the plaza of the International Building. The Four Freedoms referenced the goals President Franklin Roosevelt laid out in his January 1941 State of the Union address: freedom of speech, freedom of worship, freedom from want, and freedom from fear. Those four principles became central to Allied wartime messaging, most famously through Norman Rockwell's series of paintings published in the Saturday Evening Post in early 1943.
